Claude for Dealers — Live AI Workshop for Automotive | Atlanta, Sept 2026
Dealer Education
Workshop Featuring
Claude
By Anthropic
First Workshop of Its Kind for Automotive! · A Must-Attend Event!
Save your seat now & claim $500 off by August 1st 2026
Practical AI Training for Dealers Who Execute

AI Is Changing
The Game.Be The One
Who Wins.

Real systems. Real agents. Real results. Demystify AI with a clear foundation and walk away with working systems and agents ready to roll.

Westin Peachtree Plaza, Atlanta · Sept 16-18, 2026
$500 OFF Save your seat now — claim it by August 1st 2026 to lock it in!
AI Gray Scott and Brian Pasch, workshop instructors
A team that doesn't stop.
A foundation that wins.
Built For The Whole Store

We Build For Every Department

Sales Operations Fixed Ops Inventory Marketing + Yours

Every build we ship together can be re-aimed at whatever department or need you have. And Day 2 belongs to you: our Custom Build Segment, where you build for YOU and we're at your side every step of the way.

This Is What A Conference Should Be.
✗  No “I plan to.” ✗  No “wish I’d written that down.” ✗  No decoding notes on the flight home.

You walk out with real, working builds. Thousands of dollars’ worth, live in your account and ready to scale across your operation.

The In-Person Intensive

Coming to Atlanta

The Westin Peachtree Plaza, Atlanta  ·  September 16–18, 2026
$225/night group rate at the host hotel
The official room block is open. Book your room →
Save My Seat → Book Your Room →

The Foundation of AI That Delivers Results

Prompts

Craft powerful inputs that get real results.

Markdown Files

Structure knowledge in a way AI can actually use.

Guardrails

Set boundaries, prevent mistakes, and stay in control.

Context

Give AI the right context to deliver better outcomes.

Agents

Build working systems and agents ready to roll.

Demystify AI With a Clear Foundation.

  • No hype. No fluff. Just what works.
  • Real-world training. Real dealers.
  • Walk away with working systems.
+

Walk Away With Working Systems.

  • Real agents.
  • Real workflows.
  • Real results.
Featured Keynote

Keynote Speaker
To Be Announced.

A headline voice from the automotive world joins the stage. Announcement coming soon. Register now and you'll be the first to know.

From The Retail Side

Additional Retail Operator Workshop Leaders
To Be Announced.

They come from retail operations and know your pain.

Live Workshop
Curated By
Gray Scott & Brian Pasch
Former CMO  |  Operator  |  Builder
Strategist  |  Leader  |  Proven to Win
Two Days. Hands-On. Practical. Applied.
Learn It. Build It. Deploy It. Win With It.
Limited Seats. Maximum Impact.
Tell Me
More

Coming September 2026.Reserve your seat. Spots are limited.

Get the Details
Taught By Operators, Not Theorists

Meet Your Builders

Gray Scott
Gray Scott
Former CMO · Operator · Builder

A marketing executive who has run AI and digital strategy across every major automotive franchise, from single stores to 22-rooftop enterprise groups. Gray builds the working systems dealers actually deploy, not slideware. Automotive News 40 Under 40 honoree and a builder who ships.

AI SystemsMarketing StrategyDealer OperationsAgents & WorkflowsProven to Win
Brian Pasch
Brian Pasch
Strategist · Author · Educator

One of the most recognized voices in automotive retail technology, Brian has spent decades teaching dealers how to turn data, marketing, and now AI into measurable advantage. A prolific author and trainer, he translates complex technology into plays the store can run on Monday morning.

Retail TechnologyData & AnalyticsDealer EducationProven to Win
More Builders
Dustin Schuler
Dustin Schuler
Marketing Director · Bud Clary Auto Group

Marketing Director at Bud Clary Auto Group, a third-generation, family-owned group running 14 franchise stores and eight OEM brands across Washington State. Dustin works where automotive retail meets applied AI, focused on what delivers measurable results, not what demos well. He has personally helped train AI models at Outlier that are now in use across mainstream LLMs, and inside Bud Clary he designs and runs custom local AI agents that automate workflows and lift quality of life across the org. A practitioner's perspective grounded in real deployment.

Applied AICustom AgentsWorkflow AutomationDealer MarketingDealer Operator
Elijah Surratt
Elijah Surratt
Marketing & Technology Operator

A marketing and technology operator who fell into automotive retail and never left. Elijah has built the analytics platforms, architected complex growth strategies, and shipped the AI systems, all from inside the store, not from a slide deck. He works at the intersection of data, marketing, and growth strategy, and spends his time helping dealers close the gap between what the numbers say and how to make decisions on that data.

AI SystemsMarketingGrowth & StrategyAnalytics
Alex Oleynik
Alex Oleynik
Product Leader · Fractional CTO · Agentic Builder

Alex has spent two decades building software for automotive retail. He leads product on SpeedLayer at AutoGenius and is the fractional CTO of OneVision, a dealer intelligence platform he architected from the ground up. His focus now is on how AI agents are transforming the way software gets built, turning an idea into a shipped, working system in a fraction of the time it used to take. He teaches agentic coding the way he practices it: hands on the keyboard, building real things dealers can deploy, not demos.

Agentic CodingAI AgentsSaaS ProductPerformance OptimizationProduct StrategyProven to Win

Want the Full Details?

Drop your details below and we'll send you the workshop date, location, agenda, and pricing. No commitment. Just the information you need to decide.

Save your seat now and claim $500 off by August 1st 2026.

We respect your inbox. Workshop information only.

You're On The List.

Learn It. Build It. Deploy It. Win With It.
Want Your Brand In The Room?
Become a Sponsor →